The Nigeria Women’s Football League (NWFL) has secured a ₦20bn investment after entering a long-term funding agreement valued at ₦20 billion with What Media Group (WMG), www.aclsports.com reports.
Under the terms of the deal, the partnership will run for 10 years, with the women’s league beginning with an initial five-year phase subject to review and renewal. During this period, ₦1 billion will be committed annually, alongside a guaranteed 15 per cent year-on-year increase.
This major support ranks among the biggest private investments in Nigerian football and is expected to significantly improve governance, visibility and financial stability across both leagues.
Speaking at the Abuja unveiling, WMG Founder and Chief Executive Officer, Chichi Nwoko, described the ₦20 billion agreement as a major step towards reshaping the local game. She also confirmed that the Nigeria National League (NNL) will receive a matching ₦20 billion under the same 10-year partnership.
Under the deal, What Media Group becomes the title sponsor and commercial partner of both competitions, with funds allocated to higher prize money, improved club funding, officiating standards, grassroots development and expanded media coverage.
“This deal, I must say, is a bold commitment to building stable and viable NWFL competition, while producing talents who will represent Nigeria from the junior to senior levels,” Nwoko stated.
“This ₦40 billion investment is about sustainability, growth and global relevance.”
Modupe Shabi, COO of the Nigeria Women’s Football League, thanked WMG for the partnership and said the funds would be managed to drive progress and professionalism in the NWFL.
Both NNL and NWFL leaders also expressed gratitude to the NFF for its support.
