COVID-19: LaLiga launches three new exclusive programmes

COVID-19: LaLiga launches three new exclusive programmes

This Friday(today) sees the premiere of LaLiga StayAtHome special on SuperSport, in which LaLiga players have filmed themselves in their homes to give a peek into how they are passing the lockdown.

LaLiga is increasing its offering for its global fanbase for those who want to enjoy football during this period by creating exclusive programmes so that fans can get closer to their idols.

Despite the world of sport going on hold, all LaLiga’s national and international broadcasters, including SuperSport, will air three new programmes starting this weekend 24th April, 2020: LaLiga StayAtHome, LaLiga Clubs and LaLiga Nations

The LaLiga StayAtHome programme, which will run for 30 minutes and air weekly, will bring viewers closer to the players and coaches of the competition. The league’s footballers have thrown themselves headlong into this programme, filming themselves at home so that fans can see how they are living through the lockdown. While taking precautions, the players will show us their fitness routines, the dietary guidelines they are following and their favourite hobbies and interests.

Courtesy of LaLiga Nations, over the course of 10 weekly episodes, audiences will learn about the importance and value of the different nationalities which have graced the league during the past: Argentina, the United Kingdom and Brazil are just a few examples.

LaLiga Clubs, meanwhile, is a fortnightly segment which will explain the connection between Spanish cities, their LaLiga teams and their fans. It will outline the significance of each club, the fans’ sense of belonging and their importance to Spanish football.

According to Melcior Soler, the Director of LaLiga’s Audiovisual department, “LaLiga’s international broadcasters are looking to offer football fans different forms of entertainment during this quarantine period. Through our work together with the clubs and the players, fans will be able to get closer to their idols despite the ongoing postponement of the competition.”

Speaking also on the LaLiga special, Chief Customer Officer, MultiChoice Nigeria, Martin Mabutho said: “This promises to be an exciting football entertainment off the pitch for SuperSport viewers on DStv and GOtv in these trying times. We want our loyal and valued customers to know we’ve got them and that’s why we are providing access to the best available sport content to keep them entertained”.

International broadcasting

LaLiga fans abroad will be able to enjoy these three new programmes through all of LaLiga’s international broadcasters, who will air the content exclusively on their channels in their respective territories. Fans will also be able to enjoy this content via the 24-hour channel LaLiga TV, which is broadcast internationally in several countries.

About LaLiga

LaLiga is a global, innovative and socially responsible organization, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 teams in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organisation of these national professional football competitions. In the 2018/2019 season, LaLiga reached more than 2.7 billion people globally. With headquarters in Madrid (Spain), it is present in 55 countries through 11 offices and 46 delegates. The association carries out its social action through its Foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.

About MultiChoice Nigeria

MultiChoice Nigeria is Nigeria’s pioneer pay TV services provider. Having launched the first digital satellite broadcasting service in 1993, the company offers premium entertainment services through DStv and GOtv, consisting general entertainment, news and information and sports and education channels. Through these channels, subscribers are exposed to the exciting world of multichannel television, with a collection more than one hundred and seventy five (175) of the best international and local television and audio channels showcased with the best possible picture and sound quality.

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