The Nigeria Premier Football League (NPFL) has entered a new broadcast agreement with Murphy Ben International (MBI) ahead of the 2026/27 season, www.aclsports.com reports.
Following the exit of Propel Sports Africa, it became imperative to have an online platform for the broadcast of games and the league body has now confirmed that a YouTube live-streaming partnership with Murphy Ben International (MBI) has been reached.
The partnership, officially unveiled at a special signing ceremony, is designed to take NPFL matches directly to the screens of millions of fans through mobile phones, televisions, laptops and other internet-enabled devices.
“There will be no more excuses of ‘I didn’t see the match,” Gbenga Elegbeleye, chairman of the NPFL board stated.
”MBI, through its digital and technical expertise, will support the NPFL with improved production and distribution capabilities, while the partnership will also focus on telling the stories behind the league,” added Elegbeleye.
The agreement followed weeks of discussions between the NPFL and Murphy Ben International, including meetings in Abuja and a visit to MBI’s corporate headquarters in Lagos, as both organizations worked towards creating a digital platform capable of taking Nigerian league football to a much wider audience.
In his words, Chairman of Murphy Ben International(MBI), Mr Murphy Anawana described the partnership as an opportunity to tell the story of the domestic league to a global audience.
”This partnership will focus on digital broadcasting, storytelling, promotion, fan engagement and commercial partnerships, creating an opportunity to tell the stories of the NPFL, its clubs, players, coaches and supporters to a much larger audience and let the world know what NPFL has been doing.”
Under the new arrangement, some NPFL matches will enjoy live match coverage and delayed broadcasts of multiple games every matchday through its official YouTube channel.
