Manchester United and French midfielder, Paul Pogba is the next in line to lead UEFA’s latest anti-racism campaign, #EQUALGAME.
The EQUALGAME initiative is the newest of UEFA’s 9 year old anti-racism campaign targeted at widening the anti-discrimination message for greater inclusion and accessibility in gender diversity and ageism. These were the notable demands based on a fans’ survey after last year’s European Championship finals in France.
At the event Pogba said: “It’s all about respect, all about equality everywhere in the world. We’re all equal when we play football.
“This campaign, I’m really honoured to do it. We do what we love on the pitch and that’s the message we want to give to everyone.
“Outside the pitch you’re just you, I’m just Paul, normal Paul.
“We’re human beings. We’re not gods. We’re just normal people who should respect each other because we’re all equal.
“The message we can give on the pitch and outside the pitch can help the world.”
UEFA president Aleksander Ceferin who wore a T-shirt adorned with the slogan ‘Everyone can enjoy football, no matter who you are, where you’re from or how you play’ said: “If you want to be a social fair play organisation you have to clearly say no to racism, to sexism, to homophobia, to any discrimination, to discrimination of disabled people or any other.
“The important thing is that you act. That you don’t just make TV spots. It’s much more than just football; our power has to be used.”
Other lead ambassadors of the EQUALGAME campaign include Real Madrid’s, Cristiano Ronaldo and Barcelona’s, Lionel Messi.