Spanish top division, La Liga on Thursday announced the signing of an agreement with AJEAST Nigeria, the makers of Big Cola, under which the multinational beverage company has become La Liga’s latest regional partner in Nigeria.
The announcement was made in a press conference held at the Protea Select Hotel, Lagos, during which La Liga disclosed that the partnership will help them to achieve more of their goals in bringing the world’s top league to Nigeria.
“We are excited about this partnership with Big Cola,” began La Liga’s Global Network Delegate Javier Del Rio to www.aclsports.com
“Our goal since the beginning has been to bring the best football league in the world to every Nigerian football fan. So, this partnership will help us to organise many things in the coming months and Nigerian fans will see many good things to come.”
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Present at the announcement event were La Liga’s Head of global partnership sales, Gregory Bolle, AJEAST Nigeria’s Country Director Mr. Theo Williams and the Marketing Manager of Big Cola Nigeria, Perpetual Ohiri.
“We have two huge supporting groups,” said Williams during the press conference.
“One, the consumer of Big Cola and two, the soccer mad fans of Nigeria to share in Big Cola.
“We are proud to launch this partnership with La Liga. This partnership provides us with a remarkable platform to broaden Big Cola’s profile and values, while giving us another opening to create distinctive experiences for football fans all over Nigeria,” added Williams.
Under the agreement, AJEAST Nigeria, will gain access to Intellectual Property and marketing rights, tickets and hospitality deals, merchandising, rights to digital assets and social media, public viewing events for El Clásico, access to trophy tours and exclusive content from the twenty clubs participating in the Spanish Primera division.
In a chat to ACLSports after the event, Gregory Bolle reiterated the benefit this partnership holds for the fans starting from the screening of El Claśico on the 6th of next month.
“This is the beauty of the ambition we have with Big Cola,” began Bolle to www.aclsports.com
“As much as the millions of fans drink the beverage, they will have prizes attached to their consumption. Those prizes can be ticketing, can be meeting ambassadors or football stars, getting football jerseys, maybe to win trips in Africa or Spain.
“We will have opportunities also to organise football camps in Nigeria with Big Cola and many other things. So the beauty of this partnership is in the consumers of the drink in Nigeria and with this we’re going to try to make sure we impact the relationship between the football fan in Nigeria and La Liga.”
The partnership with Big Cola continues LaLiga’s commitment to Nigeria, joining projects already taken up by the LaLiga office in Nigeria, such as the MoU signing with the NPFL, the NPFL All-Star Trip to Spain, the Legacy Sports Partnership, the La Liga – NPFL coaching seminar for Nigerian youth coaches, the NPFL U-15 tournament, the MoU signing with the NWFL, and the official La Liga in Naija media event.
Other dignitaries in attendance at the event includes (but not limited to) CEO of Legacy Sports, the middle link between La Liga and Big Cola, Philip Diwan and La Liga Ambassador, Mutiu Adepoju.