LaLiga Santander has added to its list of ambassadors following the addition of four new representatives to their project.
The four new ambassadors include two ex-Real Madrid stars, Jose Maria Gutierrez Guti, and Fernando Hierro, alongside Denilson, former Real Betis winger and Anair Lomba ‘Lombi’, the former Valencia Feminas and RCD Espanyol de Barcelona women player.
Class of 2019/20
— Gaizka Mendieta (@GaizkaMendieta6) September 28, 2019#LaLigaAmbassadors #LaLigaSantander #LaLiga pic.twitter.com/VNTxqU2gRt
Guti, Hierro, Denilson and Lombi, along with the rest of the Ambassadors, will work shoulder to shoulder with the LaLiga to further its internationalisation, promote and uphold its values in every corner of the globe.
In addition to this, the ambassadors are also expected to share their experiences as LaLiga players, contribute their knowledge and experience in other strategic markets for the organisation, as well as adding incalculable value to the LaLiga brand.
These iconic figures from Spanish football have displayed values such as authenticity, responsibility, development, transparency, integrity, teamwork and self-improvement throughout their careers.
Having showcased these values, that that is why the LaLiga has decided to partner with them and project their international image during this new and exciting sixth season of LaLiga Santander’s Ambassadors.
The new ambassadors were hosted by LaLiga in Madrid where they were welcomed to join the 20 ambassadors already representing the league around the world.
It was an eventful outing for the Ambassadors, who all enjoyed the event dressed by Emidio Tucci, the El Corte Ingles fashion brand which will suit them throughout the 2019/2020 season.
For the women’s Ambassadors present, Ainztane Encinas, and Anaïr Lomba, their official outfit will be Woman Fiesta and Casual Lloyd’s.
The new ambassadors were warmly welcomed by Javier Tebas, the president of LaLiga; Oscar Mayo, LaLiga’s director of marketing and international development; and Fernando Sanz, LaLiga’s director of institutional relations and the Ambassadors and Legends project.
Some of LaLiga’s famous ambassadors
Fernando Sanz, Gaizka Mendieta, Fernando Morientes, Carles Puyol, Ismael Urzaiz, David Albelda, Fernando Redondo, César Sánchez, Frédéric Kanouté, Milinko Pantic, Diego Forlán, Marcos Senna, Luis García, Carlos Valderrama, Julio Baptista, Samuel Eto’o, Xabi Prieto and Robert Pirès.
